Bending the Third Rail
Because We Should, We Can, We Do
Sunday, November 05, 2006
Bi-annual Tradition
I'm really quick tired of watching the newsmedia put out stories about "negative ads". They clutch their pearls and discuss, usually with man-on-the-street interviews, about just how horrible disgusting and demeaning these ads are. But we know it's all a bunch of crap:
As for the role of race in the Tennessee contest:
The poll suggests that a Republican ad mentioning that Ford attended a Super Bowl party attended by Playboy playmates and featuring a white woman telling Ford to "call me," hurt Ford. A whopping 81 percent of likely voters saw the ad.

While 67 percent said it would have no effect on their vote, 23 percent said it made them more likely to vote for Corker and 10 percent said it made them more likely to vote for Ford.
Let me emphasize, those polled who admitted that the ad affected their vote broke to Corker by a ratio of more than 2-to-1. That's no acccident. [my emphasis]
Everytime you get an annoying phone call, a stack of colorful mailers, or have to sit through a slew of crappy ads complete with dramatic music demonizing an issue or candidate remember one thing .... they do it because it works!