Product placement (as we saw with the "Baby Einstein" colloquey in last night's SOTU) as a way to close the deficit is brilliant. Why shouldn't Disney pay for that effusive mention from the president of the United States on national television?First off, I didn't even think about the Baby Einstein thing. But yeah, that's a little strange basically doing a commercial for a product during the SOTU. And a product with questionable validity to boot.
I don't think Yglesias goes far enough, though. Every speech, every photo-op could also be sponsored by a different corporation. And just as the sports arenas named Viagra Park and Jonny Cat Field no longer have a civic identity, we could change the name of the White House to the "Halliburton House" (for now --- the next president could have a different sponsor.) Companies would pay billions for that kind of daily mention in the free media.
I'm a very lucky person with every allergy known to man but still happy to be enjoying a wonderful life living in the best place in the world!