Bending the Third Rail
Because We Should, We Can, We Do
Tuesday, October 31, 2006
BlackList
Just so you know, ABC Radio has distributed a list of advertisers that have refused to have their commercials put on Air America Radio. They include some of the biggest names in business including Hewlett Packard, Bank of America, Exxon Mobil, Federal Express, General Electric, McDonald's, Microsoft, Wal-Mart, and the U.S. Navy. You can see the original memo here.

Obviously, advertisers have every right to choose where to advertise. But when there's a concerted effort to "blacklist" due to a political point of view, that's veering into tricky territory.

This type of behavior is all the more reason to shop blue. It's a war and dollars are the weapon. When corporations see that they lose business because of their practices, they'll change. Their motivates are all about greed, so they must be beat on their own turf. I know it's at times inconvenient. But your shopping dollars make up two thirds of the American economy. If even a small portion of the 50% plus Democrats go out of their way and exercise their freedom to choose based on rewarding companies with a conscience, corporate behavior will improve. It's one of the many many very small things you can do to make a difference.